Yellow shines with optimism, enlightenment, and happiness. Shades of golden yellow carry the promise of a positive future. Yellow will advance from surrounding colors and instill optimism and energy, as well as spark creative thoughts.
How the color yellow affects us physically
- Stimulates mental processes
- Stimulates the nervous system
- Activates memory
- Encourages communication
Yellow around the globe
- The Chinese have placed a predominance upon the color yellow not seen elsewhere in the world. It was the color of emperors during both the Ming dynasty and the Qing dynasty.
- In India, yellow is the color of the Vaisya caste, or farmers, and is the color Hindus wear to celebrate the Festival of Spring.
- During the tenth century in France, the doors of traitors and criminals were painted yellow.
- In the United States, taxi cabs and school buses are associated with the color yellow.
- During the 1357 Japanese "War of Dynasty," warriors wore a yellow chrysanthemum as a pledge of courage.
- Jews wore yellow armbands in Nazi concentration camps.
- In Aztec culture, yellow symbolized food because it was the colur of corn, the primary food of the Aztec people.
- Yellow signifies “sadness” in Greece’s culture and “jealousy” in France’s culture.
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